The Highlighter

About the Product

The Highlighter is an in-app tool that revolutionizes news sharing for the millennial generation. The tool serves as the bridge between an article and a social media platform to optimize and customise sharing.

A younger generation of readers are disengaged when it comes to news, turning to other entertainment and social media channels to fill their time. To solve this, The Highlighter does two things:

1. Brings the news to right where they are, and

2. Makes reading and sharing news fun.

It allows users to highlight, creatively decorate and share notable quotes from news articles on their Instagram Stories. They can choose layouts, pictures, background colours and more to express their feelings and thoughts about the news.

The Highlighter Sharing Ecosystem

As the users share more news that is relevant to their lives, it creates a cycle of sharing amongst their friends. With The Highlighter, young people can catch up with the news, and news outlets can catch up with technology to capture their youth readers.

Product Demo